1 comment on “your Market Segmentation”

your Market Segmentation

Build your business on a solid foundation. The market segmentation is the foundation of your marketing strategy. You had the greatest offer ever. Your new product was a real breakthrough. Everything was obviously being successful. And you failed! Slow ramp-up…

0 comments on “How many customers you should meet?”

How many customers you should meet?

Can you pick a number? You are Product Marketing Manager; your role is to build and deliver robust market understanding. More than your role, it's your duty!You know why you must meet with customers: Qualitative information are coming from customers,…

1 comment on “Why you must meet with customers ?”

Why you must meet with customers ?

Can you imagine that the genius who described customer's needs, never met any customer? Not a single one?Awkward question! One might therefore wonder why I ask.To unveil customer's need is the essential mission of the product manager. Being the customer's…

%d bloggers like this: