Paris-Mekong | MARKETING FOR PRODUCT MANAGERS
You look for experienced Product Marketing Managers? You dream about champions of values creation? Welcome, you're at the right place to get coaching and building product marketing manager skills.
I always tell my teammates : you must create and deliver values to the customers They all agree, always ! That's so obvious . But I'm always frustrated with the results. Obviously I must explain better about the values. The…
Either you agree or not with the Gartner curve , this article reminds you one of my repeated sentence : it starts with customer and ends with customers. If not, you will fail. Discover more in this interesting post on…
B2C, B2B or BtoB, B2B2B, B2B2C, just an extract from an acronyms list to leave the dummies outside of the expert's discussion. That's bad !Like many other domains, the marketing and his folks have an incredible list of acronyms and…
Marketing is often misunderstand. The real roles, responsibilities and actions of marketer are most of the time, wrongly seen. From outside point of view, people do not get the crucial importance of Marketing and its army of marketers.…
