Either you agree or not with the Gartner curve , this article reminds you one of my repeated sentence : it starts with customer and ends with customers. If not, you will fail. Discover more in this interesting post on…
What is B2B Marketing ?
B2C, B2B or BtoB, B2B2B, B2B2C, just an extract from an acronyms list to leave the dummies outside of the expert's discussion. That's bad !Like many other domains, the marketing and his folks have an incredible list of acronyms and…
What is Marketing ?
Marketing is often misunderstand. The real roles, responsibilities and actions of marketer are most of the time, wrongly seen. From outside point of view, people do not get the crucial importance of Marketing and its army of marketers.…
Let’s start
Motivated to build a website I decided to get out my comfort area: motivating myself to build and feed a website about B2B marketing.That's not a new fresh start. Not yet.But the beginning of my journey on the web. As many, I…