What is a product manager ? Everybody has his own understanding, or believing. Often wrong. I gave some insights in a previous post, describing simply Marketing There are more to tell and share : Alex Valaitis shared very interesting insights…
PowerPoint kills you
How would you communicate your actions to others without a PowerPoint file? Can you imagine attending a meeting where PowerPoint is banned? As a matter of fact, PowerPoint took power over your communication rituals. PowerPoint reached such a level of…
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Shortest plan ever
We are always under the pressure to deliver quickly, to propose alternative plans, to challenge our marketing plan before tomorrow. Well , you know it's always stressful when you face this situation. I'd like to share with you the template…
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Do you create values for your customers ?
I always tell my teammates: you must create and deliver values to the customersThey all agree, always! That's so obvious.But I'm always frustrated with the results.Obviously, I must explain better about the values. The customer's values.How to create value for…
