Paris-Mekong | MARKETING FOR PRODUCT MANAGERS
You look for experienced Product Marketing Managers? You dream about champions of values creation? Welcome, you're at the right place to get coaching and building product marketing manager skills.
B2C, B2B or BtoB, B2B2B, B2B2C, just an extract from an acronyms list to leave the dummies outside of the expert's discussion. That's bad !Like many other domains, the marketing and his folks have an incredible list of acronyms and…
Marketing is often misunderstand. The real roles, responsibilities and actions of marketer are most of the time, wrongly seen. From outside point of view, people do not get the crucial importance of Marketing and its army of marketers.…
Can you pick a number? You are Product Marketing Manager; your role is to build and deliver robust market understanding. More than your role, it's your duty!You know why you must meet with customers: Qualitative information are coming from customers,…
Can you imagine that the genius who described customer's needs, never met any customer? Not a single one?Awkward question! One might therefore wonder why I ask.To unveil customer's need is the essential mission of the product manager. Being the customer's…
What is a product manager ? Everybody has his own understanding, or believing. Often wrong. I gave some insights in a previous post, describing simply Marketing There are more to tell and share : Alex Valaitis shared very interesting insights…
How would you communicate your actions to others without a PowerPoint file? Can you imagine attending a meeting where PowerPoint is banned? As a matter of fact, PowerPoint took power over your communication rituals. PowerPoint reached such a level of…
