Paris-Mekong | MARKETING FOR PRODUCT MANAGERS
You look for experienced Product Marketing Managers? You dream about champions of values creation? Welcome, you're at the right place to get coaching and building product marketing manager skills.
Can you pick a number? You are Product Marketing Manager; your role is to build and deliver robust market understanding. More than your role, it's your duty!You know why you must meet with customers: Qualitative information are coming from customers,…
Can you imagine that the genius who described customer's needs, never met any customer? Not a single one?Awkward question! One might therefore wonder why I ask.To unveil customer's need is the essential mission of the product manager. Being the customer's…
B2C, B2B or BtoB, B2B2B, B2B2C, just an extract from an acronyms list to leave the dummies outside of the expert's discussion. That's bad !Like many other domains, the marketing and his folks have an incredible list of acronyms and…
Marketing is often misunderstand. The real roles, responsibilities and actions of marketer are most of the time, wrongly seen. From outside point of view, people do not get the crucial importance of Marketing and its army of marketers.…
