Paris-Mekong | MARKETING FOR PRODUCT MANAGERS
You look for experienced Product Marketing Managers? You dream about champions of values creation? Welcome, you're at the right place to get coaching and building product marketing manager skills.
Build your business on a solid foundation. The market segmentation is the foundation of your marketing strategy. You had the greatest offer ever. Your new product was a real breakthrough. Everything was obviously being successful. And you failed! Slow ramp-up…
Read More your Market Segmentation
Can you pick a number? You are Product Marketing Manager; your role is to build and deliver robust market understanding. More than your role, it's your duty!You know why you must meet with customers: Qualitative information are coming from customers,…
Read More How many customers you should meet?
Can you imagine that the genius who described customer's needs, never met any customer? Not a single one?Awkward question! One might therefore wonder why I ask.To unveil customer's need is the essential mission of the product manager. Being the customer's…
Read More Why you must meet with customers ?
What is a product manager ? Everybody has his own understanding, or believing. Often wrong. I gave some insights in a previous post, describing simply Marketing There are more to tell and share : Alex Valaitis shared very interesting insights…
