During this high-temperature summer, unfortunately from climate change, I decided to give a new boost to my activities.The first and visible action is to send you a newsletter.About my actions, my discoveries, my thoughts, and more. Subscribe by filling this…
How many customers you should meet?
Can you pick a number? You are Product Marketing Manager; your role is to build and deliver robust market understanding. More than your role, it's your duty!You know why you must meet with customers: Qualitative information are coming from customers,…
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Why you must meet with customers ?
Can you imagine that the genius who described customer's needs, never met any customer? Not a single one?Awkward question! One might therefore wonder why I ask.To unveil customer's need is the essential mission of the product manager. Being the customer's…
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Product Manager?
What is a product manager ? Everybody has his own understanding, or believing. Often wrong. I gave some insights in a previous post, describing simply Marketing There are more to tell and share : Alex Valaitis shared very interesting insights…
