Build your business on a solid foundation. The market segmentation is the foundation of your marketing strategy. You had the greatest offer ever. Your new product was a real breakthrough. Everything was obviously being successful. And you failed! Slow ramp-up…
Category: Marketing
Newsletter
The NewsLetter from Paris-Mekong During this high-temperature summer, unfortunately from climate change, I decided to give a new boost to my activities.The first and visible action is to send you a newsletter.About my actions, my discoveries, my thoughts, and more.…
How many customers you should meet?
Can you pick a number? You are Product Marketing Manager; your role is to build and deliver robust market understanding. More than your role, it's your duty!You know why you must meet with customers: Qualitative information are coming from customers,…
Why you must meet with customers ?
Can you imagine that the genius who described customer's needs, never met any customer? Not a single one?Awkward question! One might therefore wonder why I ask.To unveil customer's need is the essential mission of the product manager. Being the customer's…