What is a product manager ? Everybody has his own understanding, or believing. Often wrong. I gave some insights in a previous post, describing simply Marketing There are more to tell and share : Alex Valaitis shared very interesting insights…
PowerPoint kills you
How would you communicate your actions to others without a PowerPoint file? Can you imagine attending a meeting where PowerPoint is banned? As a matter of fact, PowerPoint took power over your communication rituals. PowerPoint reached such a level of…
Shortest plan ever
We are always under the pressure to deliver quickly, to propose alternative plans, to challenge our marketing plan before tomorrow. Well , you know it's always stressful when you face this situation. I'd like to share with you the template…
Do you create values for your customers ?
I always tell my teammates : you must create and deliver values to the customers They all agree, always ! That's so obvious . But I'm always frustrated with the results. Obviously I must explain better about the values. The…