Paris-Mekong | MARKETING FOR PRODUCT MANAGERS

You look for experienced Product Marketing Managers? You dream about champions of values creation? Welcome, you're at the right place to get coaching and building product marketing manager skills.

Useful links

Direct and useful links to websites 

In this page, you’ll find links to precious resources.
It does not do your marketing, but it helps to find what you need to turn marketing from good to great

Markets Data

While quantifying your targeted markets, you need to strengthen your figures. Third party markets data are helping you.
Overall economical trends are completed by detailed market surveys.
Buying market studies can be expensive, but it’s often worth the spending. Here are some links to companies website.
Do not hesitate to tell me about who you work with, I’ll update the list accordingly.

Markets data, Business intelligence:

  • Covering a broad range of industries, and able to run some customized survey: IHS 
  • Technology and advisory  for industry, infrastructure, and cities: ARC
  • Industrial Automation, IIOT, connected devices and more: VDC
  • Frost & Sullivan is a business consulting firm involved in market research and analysis, growth strategy consulting, and corporate training across multiple industries.
  • Gartner, Inc. is a global research and advisory firm providing insights, advice, and tools for leaders in IT, Finance, HR, Customer Service and Support, Legal and Compliance, Marketing, Sales, and Supply Chain functions across the world
  • Much more a data bases of business intelligence than a market study company: MarketReseach
  • Incredible number of segments markets, plus a lot of industry trackings: Markets and Markets
  • PIM is valuable if China is your point of interest.
  • McKinsey & Company is the trusted advisor and counselor to many of the world’s most influential businesses and institutions
  • Global Market Insights offers in-depth and exhaustive off the shelf market research reports to enable clients to access accurate and granular data, along with penetrative business insights
  • Wood Mackenzie delivers insight for every interconnected sector of the energy, chemicals, metals and mining industries

Economic overview 

The Product Manager knows his market data and trends.
Therefore, access to economic overview is obviously important.
The marketer is a treasure hunter. (see this article: what is marketing). To paint the picture of his market , the treasure hunter is collecting qualitative data and quantitative data.

Quantitative information helps to size the markets and their potential evolution.
I usually read economic overview data from those 3 websites:

The World Bank Working for a World Free of Poverty
Global Economic Prospects

logo for OECD
Economic outlook, analysis and forecasts

IndexMundi Home

Index Mundi  contains detailed country statistics, charts, and maps compiled from multiple sources

BCG-Boston Consulting Group.

Full of ideas , best practices and success stories, the Website of BCG is also dynamic and attractive.
illustrated with trends and facts, it’s always interesting to have a view on BCG activities.
BCG

RE:FRESH B2B  

Jim Clark is a marketing partner focused on helping to optimize your Product Marketing efforts in the B2B marketplace.
Jim is a former colleague whom I share the same passion. No doubt is the right skilled transformation partner to help your business grow .
RE:FRESH B2B

Gentlemen marketing agency

Gentlemen Marketing Agency .
I met Olivier some years ago in Shanghai. The passion he deploys to share his knowledge on Chinese consumers market is priceless. If you want to do business in China or to improve your existing business … I really recommend you to contact him and his team.
https://www.marketingtochina.com/

Everyone hates marketers

I can’t write better than Louis Grenier the founder of everyone hates marketers, to tell you about this:

Stand The F*ck Out (STFO) by Everyone Hates Marketers is an 8-week high-intensity online workshop designed for risk-takers who want to radically stand out from a sea of competitors and attract customers they love and respect.

Subscribe to his newsletter and his podcast, that’s one of the best recommendations I could give you.

https://www.everyonehatesmarketers.com/

https://www.everyonehatesmarketers.com/podcast