Recommended books and sharing about my readings
The Art Of War – Sun Tzu
that’s the compulsory book that each and every marketer must read. The principles of military strategy are the foundation to build your marketing winning strategy
Business Model Generation
is a book , no it’s a tool box , that some of my more valuable colleagues made me discover years ago. It’s full of great ideas and it takes you step by step onto an easy way to build great and indisputable business models. Moreover, it’s easy and fast to read, full of usable illustration.
This book should be compulsory for each marketer.
Therefore I bought and offer one to each member of my team !