Do you create values for your customers ?

I always tell my teammates: you must create and deliver values to the customersThey all agree, always! That's so obvious.But I'm always frustrated with the results.Obviously, I must explain better about the values. The customer's values.How to create value for…

What is B2B Marketing ?

B2C, B2B or BtoB, B2B2B, B2B2C, just an extract from an acronyms list to leave the dummies outside of the expert's discussion. That's bad !Like many other domains, the marketing and his folks have an incredible list of acronyms and…

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