Do you create values for your customers ?

I always tell my teammates: you must create and deliver values to the customersThey all agree, always! That's so obvious.But I'm always frustrated with the results.Obviously, I must explain better about the values. The customer's values.How to create value for…

What is Marketing ?

    Marketing is often misunderstand. The real roles, responsibilities and actions of marketer are most of the time, wrongly seen. From outside point of view, people do not get the crucial importance of Marketing and its army of marketers.…